Company News

Full Repair New at John Frieda

Nourishing formulation features inca inchi oil and more.

In the new Frieda Full Repair collection ($6.99-$9.99), each lightweight formula infuses strands with nourishing inca inchi oil, high in omega 3 and a high concentration of fatty acids, to restore hair from the inside out without weighing it down. Hair is left smooth, healthy, and full of body—actively repaired from past damage and proactively protected from heat and wear, said the company. Color gloss is also a recent launch at the company, as previously reported in Happi....

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